Author Archives: Ahryn Scott

Adding Instagram Photos Increases Checkouts by 24%

[VIDEO BELOW] This case study shows how adding social proof in the form of user generated content from Instagram increased checkouts on an ecommerce product page. eCommerce site, Vanity Planet had a product page with a good checkout rate, approximately 6%. They installed a plugin produced by YOTPO (I mispronounce the name of the video…

Continue Reading →

5 Simple Social Media Mistakes That Make You Look Like An Amateur Blogger

The following is a guest post full of great tips by Hank Coleman, publisher of the popular personal finance blog, Money Q&A. Many brand new bloggers often look like amateurs on social media because they make simple mistakes. Don’t fall into that trap. Want to look like a professional blogger or brand? You can’t make…

Continue Reading →

Better Problem Solving with Retrograde Analysis and Chess

I just read a feature piece on Maurice Ashley, a Chess Grandmaster. He made a TEDed talk about how sometimes working backwards is the best way to solve a problem. This process is known as retrograde analysis and I’m surprised how little I use it. Part of the reason I want to write a post…

Continue Reading →

Find Your Purpose and Fling Your Life Out to It

“Find your purpose and fling your life out to it. Find a way or make one. Try with all your might. Self-made or never made.” – Orison Swett Marden I’ll entertain you with two cautionary tales. One serious and one not so much. I have distant cousin on my mom’s side who was fortunate enough…

Continue Reading →

Reposting on Instagram without a Smartphone App

Continue Reading →

3 Shockingly Good Sources of FREE Stock Photos

If you create content for social media, then you know it’s a challenge to finding good, affordable stock photos. And as with most things in life and business, you get what you pay for. The trade off between free and paid is about high quality vs. low quality AND it’s also about the time spent searching – you…

Continue Reading →

Why Marketers Should Smile at Pain

You know what you SHOULD be doing. Better diet, better exercise, more discipline, better organization, take on more responsibility, contribute more to charity, etc. There are even things not at the forefront of your mind that well meaning friends, family and acquaintances remind you of… Are you drinking too much coffee… diet soda… alcohol?… Are…

Continue Reading →

5 Steps to Cool Social Branding

Now I’m not referring to the same thing Ron Slater is referring to in the movie Dazed and Confused. What I’m referring to is the indefinable quality of character called cool. I’m going to make two bold statements and then show that they’re true: 1) To maximize the effect of social media marketing, you must…

Continue Reading →

Think and Grow Rich in 13 Steps

I read Think and Grow Rich years ago. In fact it was about the time I started my business in 2009. It made a big impact on me then. The wisdom documented by Napoleon Hill is as true today as when he wrote it all those years ago. I hadn’t thought much about Think and…

Continue Reading →

Authenticity: The Challenge of Personal Branding

So today, an account I follow on Instagram asked for my opinion on a post regarding personal branding. I wrote out my thoughts but they wouldn’t fit in the comments field, so I reworked them into this blog post. What can I say, I was feeling wordy. @illustr8ed.ca made the following post: I think it’s a…

Continue Reading →

Page 2 of 3