LATEST POST

9 Tips to Optimize Facebook Ads in 30 Minutes or Less

If you’re looking to get better returns on your Facebook ad dollar, look no further. When you take the steps to ensure your message is always connecting with the right audience, improving the performance of your ads might be much easier than you think. This article will explore several simple ways you can set up…

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LATEST POST

How to be the Best in the World

Have you heard about this concept of being the best in the world? I first heard it from Seth Godin’s book The Dip. I recently was re-introduced to the concept in the Three Month Vacation podcast by Sean D’Sousa. (BTW, this is my new favorite podcast. I highly recommend it.) I don’t know about you,…

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9 Tips to Optimize Facebook Ads in 30 Minutes or Less

If you’re looking to get better returns on your Facebook ad dollar, look no further. When you take the steps to ensure your message is always connecting with the right audience, improving the performance of your ads might be much easier than you think. This article will explore several simple ways you can set up…

Continue Reading →

A Shit Ton of Digital Marketing Stats

The following list comes from Hubspot. I made this post because I wanted a text-only list of the stats. Please visit the original for some great infographics. Plus, I got to use #shitton in the title of a post! SEO Stats Conversion Rate Optimization (CRO) Only about 22% of businesses are satisfied with their conversion…

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6 Overlooked Ways a Facebook Page Can Help Your Business

Are you getting the most out of your business Facebook page? While most businesses understand they can draw traffic and referrals from Facebook, there are actually dozens of different ways that you can benefit from your page, provided you know how. Below you can learn about seven of the most effective ways to get your…

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The Start is What Stops Most People

“The start is what stops most people.” – Don Shula Have you ever seen a little kid get on a diving board for the first time? Most of them hesitate and make a real serious assessment of whether this new activity is a good idea. Of course there is a range. There are always a…

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Aim for the Heart Not the Head

Have you ever tried to get someone to change their opinion by presenting a rational argument? How did that work out for you? Outside of scientific arenas, I do not think this works very well at all. Professional marketers and psychologists know people make decisions emotionally and then use reason to rationalize them. Daniel Goleman,…

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When Customers or Clients Behave Badly

By John Dunnery Every business wishes to keep its customers or clients happy. After all, they provide the revenue that allows the company to stay afloat. However, there are certain kinds of customers or clients who hurt rather than help the business’s bottom line. It’s important for every business to identify these parties and to…

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7 Ways a Local Business Can Dominate Google

Local businesses understand the need for a prominent position on Google. Many business owners, though, don’t always understand how crucial to long-term success search engine visibility really is. The Mobile Movement Study found that 77% of mobile users contacted a local business after conducting a local search. BrightLocal also reported that 98% of web searchers…

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Front Porch Metaphor for Social Media Marketing

I got into Facebook advertising by way of Google SEO and AdWords. I learned AdWords from Perry Marshall. Therefore when I decided to learn Facebook Advertising, I liked him so much, I picked up his book on the subject. His book mentioned this metaphor, called the front porch metaphor. Since first reading about it, it’s…

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Is Your Marketing a Welcome Guest or an Unwanted Pest?

This is from an old riff from Dan Kennedy, but it’s more valid today than ever. Today people will go to great lengths to avoid advertising, like paying for premium content and ad blockers. However, there is always room for a welcome guest and there are so many ways to be that welcome guest. Here…

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